Domain name appraisal - understand what to look for in a domain name

Domain name appraisal - understand the ten issues involved in choosing the right domain name the first time. Explanations of each commandment follow.

TEN COMMANDMENTS OF INTERNET DOMAIN NAME VALUE
1 - The name shall have Development Value
2 - The name shall have .Dot value
3 - The name shall have Brand Recognition
4 - The name shall be Search Engine Friendly
5 - The name shall be Linguistically Viable
6 - The name shall have Traffic or Revenue
7 - The name shall have Industry Strength
8 - The name shall have Sales Value History
9 - The name shall have Intrinsic Value
10 - The name shall have Market Potential

1 - Development Value
A names base line value is based on the ability to use it. One of the primary issues we address in our DNA is - Can this name be built into an instantly recognizable site whose name becomes synonymous with its content?
2 - .Dot Value
Dot.com's are, and probably always will be, more valuable than any other .dot designation. Even Dot.net's, and Dot.org's are by their very nature worth less on the open market. There are many reasons for this. One reason involves search engine rankings. Other issues pertain to the consumers hard to break habits. Note that .com is the internationally recognized extension for serious Internet business sites.
3 - Brand Recognition
Simple, familiar words work better than complicated, hard-to-spell ones. Short, catchy names in attractive industry segments are also very valuable. Kleenex is an example of brand recognition in the brick and mortar world. The brand name Kleenex was originally associated with facial tissue. Because of powerful brand recognition however the name Kleenex came to literally equal ANY brand of facial tissue. "Will you hand me a Kleenex please". This is one of the areas where we rely heavily on our point of contact research and specialists experience with domain names. It is an area we do not analyze via computer algorithm. Rarely will any name receive an excellent valuation under this commandment unless it meets the above criteria AND carries the .Dot com extension.
4 - Search Engine Friendly
Each domain is sized against top search engines to determine frequency of use, to get key metrics that contribute to brand recognition, and to understand industry strength (some industries make more money online than others).
5 - Linguistically Viable
Grammatical and Linguistic value of domains involve spelling, grammar, colloquialisms and the words use or lack thereof in everyday language. Our propriety algorithms compute, compare, and finally assign this value. Shorter names are more valuable than long ones. Single words are considered better than phrases.
6 - Traffic & Revenue
Websites with high traffic are valuable. Sites producing revenue are even more so. The higher the traffic count and revenue the more the name behind it is worth. The traffic and revenue represent work done and time and resources invested. This you can "buy" when you purchase the name or "sell" when you market it.
Our software runs a proprietary algorithm which enables proper valuation because traffic in certain markets is worth more than traffic in others.
7 - Industry Strength
E-commerce potential varies from industry to industry. Some have enormous potential for e-commerce business transactions, as evidenced by tremendous growth either in revenue or volume of businesses in operation. We own detailed, industry-specific data charts used to determine cash flow and transactions being conducted in each of the major industry groups. Breaking this commandment will hurt your appraisal. If you come up with a successful market segment or revenue model no one else has implemented you'll be rich regardless of name value.
8 - Sales Value History
Tracking Sales Value History is similar to comparing the sale of similar homes in one market and determining if yours is priced correctly. Comparing the price a house sold for 10 years ago to the asking price of today would also be an acceptable analogy. We compare the domain names we appraise against our historical database of actual domain name sales.
9 - INTRINSIC VALUE
Intrinsic value can be built in to a name by public use. Companies brand themselves using their Internet address leaning on their domain to enable competitive advantage. Is this name catchy. Is this name easy to remember? Do you have to spell it out in order to dictate the name verbally. Do you have to explain the names grammar?
10 - Market Potential
Ultimately, a names overall market potential is defined by its ability to drive traffic and revenue to the business using it. If the name is well defined and the market segment easily identified by the name, this makes the domain extremely marketable and thus highly valuable.

A (DNA) Domain Name Appraisal is a MUST for anyone serious about site development or considering a sale or purchase of a name.

Order your Domain Name Appraisal (DNA) today by contacting us via email and it could be the single greatest investment you have ever made. Your domain name could be worth thousands of thousands of dollars! One woman was given a domain name as a gift and was able to sell it for $4,000 after ordering DNA service. Business.com sold for over $150,000.

If you are considering a sale/purchase of a name or how much to invest in promoting a name our DNA will equip you to answer the most important questions. Our DNA will reveal which names require a great expense to promote while revealing those found easily via search engines and therefore by their very nature may yield immediate traffic income. Some names may need substantial resources to make successful and our DNA might suggest your money could be better spent simply registering or buying a better name.

Over 900 have discovered their Domain Names value using our Appraisal Service since 1998! Just purchasing our appraisal will increase your names value under most circumstances because you can advertise your names certified appraised value and offer reasons why your name is valuable.

We will appraise your name based on the ten commandments of domain name value. Adherence to each commandment contributes a different percentage of the overall value based on its weight in our proprietary model. Break a commandment and your name loses value.

Appraisals will be completed by our professionally trained Domain Name specialists and delivered via email within 3 business days. Please understand that much of what we do is based on years of research and thousands of dollars invested so we can only divulge certain information about how this is done.

Our professionally trained domain name appraisers address five of the Ten Commandments manually. The rest of the appraisal is automated. Direct human involvement combined with automated historical analysis, ensures that we provide the most accurate and complete appraisal product on the market at any price.

Invest $469.00 today and you will have the most valuable information possible concerning your Domain Name. It's easy to order, just contact us and within 3 days you will have your DNA. You will be able to use your certified DNA to improve your negotiations for name purchases/sales.

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