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Analyst Jason Odom - 2002 overview of server log analysis for NASA's
Web of Life. Under my care and direction, Web of Life became NASA's most successful
Biology related website to date. Following data reflects my promotional efforts.
Monthly Visitors up 935%
(1,554 visited in Jan, 16,082 visited in December).
Monthly users who visited more
than once up 396% (254 visited in Jan, 1,259 visited in December).
Monthly visitors who bookmarked
site up 1,286% (51 bookmarked in Jan, 707 bookmarked in December).
Monthly Unique Visitors up 651%
(994 visited in Jan, 7474 visited in December).
The most important
promotional effort one can employ is marketing to achieve higher rank in the major search
engines. For instance I have positioned Web of Life in the number ONE position
on Yahoo out of 173,000 for the search term - nasa space biology. Details
follow on other successful promotions conducted in 2002.
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YAHOO
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July
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August
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December
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Out
of a Total of:
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nasa space biology
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not
found
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#1 position
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# 1 position
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173,000
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“web of life”
|
not
found
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#4
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#3
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5,000,345
|
|
web of life
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not
found
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#3
|
#3
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5,660,000
|
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space biology
|
not
found
|
#8
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#5
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1,130,000
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fundamental space biology
|
not
found
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#3
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#1
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292,000
|
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GOOGLE
|
|
|
|
|
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nasa space biology
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#28
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#1
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#1
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184,000
|
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“web of life”
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#5
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#4
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#3
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5,600,400
|
|
web of life
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#5
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#3
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#3
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4,992,000
|
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space biology
|
not
found
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#11
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#7
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1,180,000
|
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fundamental space biology
|
not
found
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#5
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#1
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314,000
|
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AllTheWeb FAST
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|
|
|
|
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nasa space biology
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not
found
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#11
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#1
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416,002
|
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space biology outreach program
|
not
found
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#1
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#1
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159,510
|
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“space
biology”
|
not
found
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#20
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#6
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2,119,002
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LOOKSMART
|
|
|
|
|
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nasa space biology (Inktomi)
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not
found
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#3
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#3
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1,000 (top)
|
|
space biology (Inktomi)
|
not
found
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#24
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#9
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1,000 (top)
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fundamental
space biology
|
not
found
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#4
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#3
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1,000 (top)
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Analyst Jason Odom - 2002 overview
of server log analysis for http://weboflife.nasa.gov
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